User profile: Dale Novella
The REC (Royaltie Entertainment Company) is an event planning organization dedicated to promoting quality music and community through hip-hop, r&b, and poetry events.
It was founded in January of 2011 by songwriter and poet, Dale Novella, and based in Columbia, SC. At that time, The REC focused on production and promotion of Soul and RnB music.
Upon relaunch of the company as an New York City based business, the focus shifted to event production and community building. The REC has a special interest in using the arts to comfort those who have gone through trama and at-risk youth.
The REC is committed to bringing positive and uplifting entertainment across the musical spectrum and firmly believes that commercial entertainment can be realized without compromising the artist's intellectual and creative authenticity.